Emma Appleby

Emma Appleby is a seasoned trade marks attorney and Senior Associate with over 14 years of dedicated experience in the field. Her expertise lies in advising a diverse range of clients, from innovative start-ups to renowned Australian and international brands, across various industries. Emma excels in all aspects of trade marks, including drafting and submitting applications and managing legal correspondence with IP Australia and WIPO. Her role often involves collaboration with foreign agents, ensuring a comprehensive approach to trade mark protection. Before joining Seneworth Legal Partners in 2022, Emma was a Senior Trade Marks Attorney at a mid-sized corporate law firm for over a decade, where she honed her skills in the intricacies of trade mark processes. Her previous experience at a specialist intellectual property firm equipped her with an in-depth understanding of the trade mark lifecycle, from inception through to commercialisation and renewal. Emma's clients appreciate her for being collaborative, personable, and reliable. She has a keen passion for efficiency, consistently delivering results that emphasize value and cost-effectiveness. Her professional affiliations include membership with IPTA and IPSANZ, reflecting her commitment to staying at the forefront of her field. Emma holds a Graduate Certificate in Trade Marks Law & Practice from the University of Technology, Sydney, completed in 2007.