Results at a glance
Reached new clients they may otherwise have missed
Gained more control over enquiries and spending
Turned suitable enquiries into new client work
About IR Legal
IR Legal is a growing law firm serving clients across Australia and New Zealand. The firm is committed to ensuring that every individual and corporation has access to fair, compassionate, and effective legal representation. The firm’s lawyers and consultants each bring 15-28 years of legal and professional experience, enabling sophisticated, commercially focused advice across a range of legal disciplines. Their practical, solutions-focused legal advice across immigration, employment, commercial, family, intellectual property, and dispute matters, helps clients navigate complex legal issues and achieve clear, effective outcomes. Practice Manager, Shazly Rasheed, oversees the firm’s day-to-day operations, client onboarding, and business development.
Looking beyond traditional marketing channels
IR Legal is always looking for new ways to reach potential clients and grow the firm. Alongside its established marketing channels such as SEO and social media, the firm has explored new opportunities to diversify their client acquisition channels and generate enquiries.
For a practice focused on measuring return on investment, visibility is critical. IR Legal wanted more control over which enquiries it accepted and where the firm’s budget was being spent.
Why LawConnect?
For Shazly, the biggest difference with LawConnect is having greater control over the opportunities that come through. She can review the details of each enquiry before deciding whether it’s right for IR Legal, and the firm only uses credits when it chooses to claim the enquiry.
LawConnect asks clients practice area-specific questions about a person's situation ensuring an accurate matter summary is prepared when the enquiry reaches the firm. This gives Shazly useful context from the start, helping her quickly assess if the matter is the right fit.
Working alongside IR Legal’s existing channels, LawConnect connects the firm with potential clients who are actively seeking legal help but may not otherwise find the firm.
"We're getting new clients that we may not have been able to reach otherwise. It’s useful to complement your existing marketing strategy,” Shazly says.
- Join 6000+ other lawyers
- No lock-in contracts
From enquiry to conversation
For Shazly, getting the right enquiries in front of the firm is only part of the opportunity. Once she decides a matter is worth pursuing, being able to respond quickly is just as important.
The LawConnect Lawyer App gives Shazly the freedom to respond to new enquiries wherever she is. Notifications come through her phone and watch, giving her the flexibility to review and respond when it suits her and to connect with clients directly from the app.
Speed helps IR Legal make a strong first impression. Shazly can also send a text before calling, introducing herself and letting the client know who will be in touch. The result is a more immediate, connected experience from the first conversation.
Expanding IR Legal’s reach
For a growth-focused firm, LawConnect gives IR Legal a direct way to put its expertise in front of people needing legal help when they’re actively looking.
The ability to choose which enquiries to pursue, manage its spending, and respond quickly to enquiries means Shazly can turn the right opportunities into new work while building on what’s already working for the firm.
“We’re a very growth-oriented firm, so we’re always looking for new platforms and new ways to bring clients into the business. LawConnect gives us another opportunity to do that.”
