Jessie Buchan

Jessie Buchan is a distinguished partner at DLA Piper in Sydney, renowned for her adept handling of intellectual property and regulatory matters. With over a decade of experience, she expertly navigates both contentious and non-contentious soft IP issues, offering comprehensive advice on regulatory, marketing, and advertising aspects. Jessie focuses on delivering client-centric solutions in the protection, enforcement, and exploitation of intellectual property, particularly within the consumer goods, food & retail, and technology sectors. Her clientele includes globally recognised brands, whom she advises on all facets of brand protection, from trade mark prosecution and oppositions to licensing and commercial strategy. Her notable work includes representing a renowned French winery in product seizure cases across Australia and New Zealand, demonstrating her capability in collaborating effectively with Australian Customs and the Ministry of Primary Industries. Jessie has also successfully represented a leading global shoe retailer in Federal Court litigation, tackling complex trade mark infringement and consumer law breaches. Jessie's achievements have been recognised by prominent legal publications, highlighting her as a Next Generation Partner and Rising Star in intellectual property. She actively contributes to major industry publications, providing insights on legal trends in fashion, retail, and design. An active member of the International Trademark Association and the Intellectual Property Society of Australia & New Zealand, Jessie is also affiliated with the Law Society of New South Wales. Her educational credentials include a Bachelor of Laws with Honours from the University of Sydney and a Bachelor of Communication from the University of Newcastle. Jessie further honed her legal skills at the College of Law with a Graduate Diploma in Legal Practice. Her career commenced at Ashurst, where she quickly advanced through the ranks, building a formidable reputation for her strategic legal acumen and commitment to her clients' success.