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Loyalty Legal
Lincoln Hunter cover
Lincoln Hunter

Lincoln Hunter

Principal Loyalty Legal

North Sydney, NSW
Contact us

About Lincoln

Lincoln Hunter serves as the Principal and brings over two decades of extensive experience in providing legal services to businesses. His career began with Allen Allen & Hemsley and transitioned into a series of in-house roles, equipping him with a profound understanding of the legal frameworks surrounding various business operations, including commercial activities, IT, and marketing. Lincoln is adept in procurement and supply arrangements, expertly handling long-term supply agreements, licensing, distribution, product development, and system integration. His proficiency extends across multiple contracting models such as alliance contracting, outsourcing, prime contracting, and traditional sourcing arrangements. In his most recent position, Lincoln dedicated nine years to delivering comprehensive legal services to Qantas Airways, including six years focused on the Qantas Frequent Flyer loyalty program. His efforts involved navigating complex legal and regulatory requirements for CRM businesses, loyalty offerings in credit and payment cards, establishing loyalty programs from scratch, and spearheading data mining and analytics initiatives. Lincoln also ensured compliance with privacy, Spam Act, and consumer protection regulations while managing loyalty program outsourcing and various operational agreements. Lincoln's expertise substantially contributed to the Qantas Frequent Flyer program's prominence as the leading coalition loyalty program in South East Asia. His earlier career included advising Australian Defence Industries on commercial law and providing legal insight within engineering sectors. Lincoln holds a BEc/LLB from Macquarie University and has held key roles such as Head of Legal for Qantas Frequent Flyer, Deputy General Counsel at Qantas Airways, Regional Legal Counsel for URS Asia Pacific, and General Counsel & Company Secretary at ADI Limited.

Practice areas

Commercial Law

Resume

Experience

Principal

Principal

Loyalty Legal Pty Limited

Aug 2013 - Present • 13 years 2 months

Head of Legal - Qantas Frequent Flyer

Head of Legal - Qantas Frequent Flyer

Qantas Airways

Sep 2007 - Jul 2013 • 5 years 10 months

Deputy General Counsel

Deputy General Counsel

Dec 2004 - Sep 2007 • 2 years 9 months

Regional Legal Counsel - Asia Pacific

Regional Legal Counsel - Asia Pacific

URS Asia Pacific

Jul 2003 - Nov 2004 • 1 year 4 months

General Counsel & Company Secretary

General Counsel & Company Secretary

ADI Limited

Jan 2000 - Jun 2003 • 3 years 5 months

Senior Associate - Corp/Comm (final position)

Senior Associate - Corp/Comm (final position)

Allen Allen & Hemsley

May 1992 - Dec 1999 • 7 years 7 months

Education

BEc / LLB

BEc / LLB

Macquarie University

1992

Contact information

North Sydney, NSW

Suite 502, 110 Pacific Hwy, North Sydney, NSWWebsite

Practice certificate

Name
Lincoln Hunter
Date of admission
1993
Certification type
Principal of a law practice
Class
Law Practice
Region
NSW

Last checked: 22 Jul 2026 • Checked with Law Society of NSW

Practice areas

Commercial Law
  • Company Secretarial
  • Technology Law